Corporate Research Center (CRC)
Established in 2014
The Corporate Research Center (CRC) is Midea’s top research institute, and focuses on transferring long-term research into common technology, core technology, prospective technological studies, and disruptive product platform innovation.
Serving as Midea Group’s research headquarters, CRC brings the latest trends in global research together with development resources, while promoting global R&D distribution in the USA, Germany, and Italy, along with its R&D Centers in Shanghai and Shenzhen in China.
The focus of CRC’s research includes technological development in :
· Basic technologies like hydromechanics, solid mechanics, and thermodynamics ;
· Intelligent technologies, such as artificial intelligence and sensors ; and
· Future technologies including IPM , Wireless Power Transmission , and Robotic Technologies.
When CRC founded, specialist teams focusing on user research and product innovation were also established.