Small Domestic Appliances

Midea Small Domestic Appliances (SDA) provides the core product categories of Midea Group. Midea has become the world’s No. 1 small cooking appliances brand*, with an annual production capacity of 100 million sets. We provide products include food preparation appliances, small cooking appliances, fans, and heaters.

QUICK FACTS

150+

countries

$3.3 B

revenue in 2019

17+ B

units per year

Categories

Food preparation appliances: We have a wide range of food preparation appliances, including kettles, blenders, juicers, and mixers. We are the fastest-growing manufacturer of high-speed blenders in China.

Small cooking appliances: We offer a diverse range of small domestic appliances. In 2019, our small domestic appliances division ranked as the world's No.1 manufacturer in terms of volume*. We are the leading maker of rice cookers, pressure cookers, and electric induction cookers.

Fans and heaters: We are the largest fan and heater manufacturer in the world. Since 1980, we have built up a successful business manufacturing environmental appliances such as fans, heaters, and garment steamers.

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HERO PRODUCTS

Rice Cooker DHZ4001XM

We have optimized this rice cooker to deliver perfect fluffy rice, with cutting edge multi-stage IH heating technology.

Blender BL1523A

This blender is designed to please even the most discerning of chefs, and it will inspire you to explore a variety of new flavors. It comes with world-leading off-center MasterBlend Technology to deliver the perfect blending texture.

Heater

First Midea solved the fan heater's long-distance air supply problem, then we used a curved screen to give the user a wider view of the display area. At the same time, the use of serial design ensures that this heater will meet the heating needs of any area in the home, such as the living room, bedroom or study. You can also cleverly use the handle space to store the remote control out of sight.

Kettle MK-HJ1517

Boiling does not shout.Cutting-edge SilentBoil at 52dB noise. Ergonomical U-shape spout comes with smooth and fast water flowing; The handle with leather texture gives a high grip comfort;Cordless base

Fan FS40-18HR

Inverter Cooling Fan Enjoy the strength of Silence; Internal oscillation orbit design allows the fan blades turning along with the motor revolves, and create tapered spiral air flow -Bionics auxiliary blade design can assist major blade creating air spiral and improve the stalling angle for accelerating speeds; High-effective soft wind;New DC technology lowers the energy consumption by 70%

Induction Cooker QH2166

Extend your cooking potential; IH constant temperature control allows precision cooking;Permanent uniform heating;Gyromagnetic wire coil boasts uniform heating with no burnt;Turbo cooling system in low noise

Research and Development

Midea Group has the world’s leading R&D center for small domestic appliances. Our small domestic appliances product division won the China product design gold awards in both 2010 and 2017. The year 2018 brought a major breakthrough when we won the China golden awards for patents. Our patent applications now top 23,000, which makes us first in terms of small domestic appliances.

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Latest Technology

We are technology-driven, striving to provide superior products to make your life better and easier.

Multi-Stage Induction Heating (IH) Technology

We have developed rice cookers with multi-stage IH technology to help you cook perfect rice every time. Its comprehensive and omnidirectional heating makes fluffy rice quicker and more efficiently.

IH Boiling Technology

By controlling the pressure, our pressure cookers keep the juices surrounding the food boiling more evenly for maximum taste.

Uniform Heating Technology

Our induction cookers ensure even heat distribution by using a coil plate that is 56% larger than regular models.

Quality Control

We have established a range of quality policies and quality assurance tools, such as Six Sigma, SPC, and QEP. The Midea Group has put in place a quality management process that covers all aspects from quality management and user experience to spare parts and DEM management, as well as inspections to monitor the manufacturing quality of cooking, beverage, and food appliances.

MANUFACTURE