Mexico, Monterrey, March 25th, 2021 - Midea announced today the sponsorship agreement with Monterrey Football Club AC for the 2020-2021 Guardianes closing tournament and the 2021-2022 opening and closing tournaments.
In this sponsorship, Midea will have presence in a series of assets of the Monterrey Football Club in both, its Men's and Women's teams. Special brand visibility comes with the Midea logo presence on the Rayadas’ uniform as part of a national strategy in which Midea seeks to identify and reinforce the importance of women in our society.
Pedro Esquivel, Executive Vice President of the Monterrey Football Club AC:
“For us, it is a pleasure to start this relationship with an international brand like Midea, as it will help us both to continue to meet our objectives. As CFM RAYADAS, we believe in alliances with serious brands, we believe in win-win alliances. These associations are based on trust. We share values and principles related to our businesses with our business partners. For us, it is a pleasure to welcome a brand like Midea, a company with an international scope and, thus, to be able to begin this work process from this tournament.”
Fernando Herrán, General Manager Midea Mexico and Latin America:
“This sponsorship makes a lot of sense for us, we agree with many of the values and principles of the Club and I believe that this must be one of the bases of a successful relationship.
The Monterrey Football Club is a young team and is one of the most successful in Mexican soccer in recent years, both in its men's and women's league; Midea is, among many others, the world’s #1 Air-Treatment Brand [1] and the world’s #1 Small Cooking Appliances Brand [2],but it is also a young brand that is in a solid process of global expansion.
We are going to collaborate in general with the Monterrey Football Club AC, both with its Women's and Men's teams, but we decided to have a stronger participation with the women's team, the Rayadas, because we believe in the empowerment of women, being them who go out to the field of life every day to pursue their dreams.
That is why we launched the hashtag #mujeresalacancha [#womenonthefield] to generate dialogue with all of them and recognize their fight and dedication every day in life and on the field.
Midea offers Major Appliances, Air Conditioning and Small Appliances products of excellent performance and quality to millions of people around the world, seeking with them that our consumers always feel at home and we are sure that this alliance with the Rayadas and the Rayados will allow us to be closer to our consumers in Mexico every day.”
For more information, please contact:
Emerson Sierra, emerson.sierra@rayados.com +52.81.8010.1597
Marcos Ruiz, marcos.ruiz@midea.com +52.81.3405.0723
About Women’s Monterrey Football Club
Women’s Monterrey Football Club, is a team that is part of the Women’s Mx league in Mexico. This project began in the summer of 2017 and, at the beginning of 2019, the name was changed and officially became the Rayadas de Monterrey; in addition to also changing its shield to generate a greater identity with his growing fans. Since the start of the women's league in Mexico, the Rayadas of Monterrey have won one championship and three runners-up. Rayadas de Monterrey play their games at the BBVA stadium, a spectacular stadium with a capacity for 53,500 spectators located at the foot of Cerro de la Silla. His current coach is Héctor “Tito” Becerra, a legendary Rayados del Monterrey player who was part of the team that won the first championship in 1986 for the institution.
About Midea & Midea Group
Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #307 at 2020’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology
Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea is, among many others, the world’s #1 Air Treatment Brand [1], the world’s #1 Small Cooking Appliances Brand [2] , the world’s #1 Air Coolers Brand[3] , the world’s #1 Cooling Fans Brand[4], and the world’s #1 Rice Cookers Brand[5].
Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 40.5 billion in 2019. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 50,000 authorized patents to-date.
https://www.midea-group.com/Our-Businesses/home-appliances/midea
[1] “Midea - World's No.1 Air Treatment Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[2] ”Midea - World's No.1 Small Cooking Appliances Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[3] “Midea - World's No.1 Air Coolers Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[4] “Midea - World's No.1 Cooling Fans Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[5] “Midea - World's No.1 Rice Cookers Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
Brando Brandstaeter
Head of Global Brands & Communications
Midea Group – International Business Division