William plays a key role in Midea’s global strategy to attract top talent from around the region, bringing in experience to strengthen our regional teams. He also collaborates with the China factory's quality teams where China based Midea employees get to spend a year in an international business unit to gain a deep understanding of how our products are being used and what areas we can improve. They then bring this knowledge back to the HQ manufacturing plant to deliver value-added products to the market.

William joined Midea in 2021, not a great deal of time but what has changed since his arrival? “Our overseas expansion is exciting, we are going much deeper now with our product range than we previously did, we are moving from China-centric business to glocalization building local capabilities, hiring local talent and developing products customized for the local market. When I first joined, we had 4 business units with After-Sales systems but now we have increased to 10 handling 55,000 calls per month across the region.”

William’s enthusiasm is contagious and it’s hard not to get carried away with it. “Old customers have now become tried and true friends, we hang out together at the weekend, I try to enjoy everything that I am doing and coming from Singapore it is natural that we look to embrace diversity, to leverage all those different experiences and viewpoints from across the organization.” Commitment is the common denominator in William’s life, every Sunday for 30 years he has volunteered as the audio-visual technician for a local Church ministry. William is a keen musician playing guitar, drums and singing, at service each Sunday he is able to put those skills into practice. “Don’t work for a job work for a life” is William’s cheerful motto.