Since 2007, Midea Italia has been steadily growing to new heights, fostering the development of a dynamic and resourceful team, and creating valuable opportunities in the Italian market. In recent years, Midea Italia has engaged in fruitful and exciting initiatives, boasting important distribution results as well as greatly successful communication endeavours, PR events, and team ventures carried out in Midea's new outstanding company business centre in Milan.
Midea firmly believes in a human-centered approach to technology, where every consumer matters and individual daily needs are the truest drives for innovation and technological change. Simplicity and accessibility are key for progress. Every product and feature is designed to ease user experiences, and each brand is tailored to answer all everyday needs, from air conditioning to free-standing and built-in household appliances. Prime technology, humanized.